You Must Write a Sales Message to Prospective Customers

question 67

Multiple Choice

You must write a sales message to prospective customers. What should you do in the opening of your sales message?

• A)Offer something valuable, promise a benefit to the reader, or use some other technique to gain your reader's attention.
• B)Convince your reader of the superiority of the product or service being sold.
• C)Motivate your reader to take action.
• D)Promise an incentive for responding by a specific date.

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Definitions:

Compulsory Arbitration

A legal requirement for disputes, especially labor disputes, to be settled by an impartial arbitrator whose decision is final and binding.

Senior Employee

An employee who holds a higher rank within an organization, often because of longer tenure or greater experience.

Promotion Decisions

Promotion decisions are the determinations made within an organization regarding the advancement of employees to higher positions, based on criteria like performance, seniority, and organizational needs.

Just Cause Discipline

A principle that requires employers to provide a fair and valid reason for disciplinary actions, such as termination or suspension, against an employee.