The Primary Channel That Consumers Use to Interact with Brands

question 96

Multiple Choice

The primary channel that consumers use to interact with brands today is

• A)e-mail.
• B)focus groups.
• C)mall and shopping center surveys and sample booths.
• D)direct mail.

---

Definitions:

Franchise

A contractual right to sell certain products or services, use certain trademarks, or perform activities in a geographical region

Residual Value

The estimated value of an asset at the end of its useful life, often used in computing depreciation or lease payments.

Depletion Rate

A measure used in accounting to allocate the cost of extracting natural resources, such as timber, minerals, and oil, from the earth over the period of their extraction.

Oil Well

A drilling operation that extracts petroleum from the ground.