Market Segmentation Is

question 56

Multiple Choice

Market segmentation is

• A) breaking down a large, heterogeneous market into submarkets that are more homogeneous.
• B) aggregating small, homogeneous submarkets into a large, homogeneous market.
• C) creating a perceived difference in the mind of the consumer between the advertiser's brand and competitors' brands.
• D) identifying a competitive niche the brand will occupy.

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Definitions:

Excessively

To a degree exceeding normal or reasonable limits.

Fixated

In psychoanalytic theory, a term referring to the inability to progress beyond one of Freud’s psychosexual development stages, resulting in certain personality traits.

Genital Stage

In Freud's psychosexual stages of development, the final stage beginning in puberty where sexual energy is focused on the genitals, and the individual has an interest in mature sexual relationships.

Latency Stage

The latency stage is a phase in Freudian psychosexual development occurring from age six to puberty, characterized by a decrease in sexual urges and interest.