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Scenario 1-5 Exodus Moving Is a Small Business That Was Created to Created

question 41

Multiple Choice

Scenario 1-5
Exodus Moving is a small business that was created to serve local furniture stores' delivery needs in the Boulder Colorado area. They have specialized equipment that allows them to lift and transfer large and bulky pieces of furniture with less risk of damage than most traditional movers. Many of these furniture stores do not sell enough volume to keep their own trucks and drivers busy all of the time, so Exodus fills a real market need. As a result, most such stores are very interested in outsourcing delivery service needs. Exodus has attracted many customers from these stores by guaranteeing 48 hour delivery within a 50 mile radius of any of the stores they serve. Eventually, Exodus hopes to attract the business of other retailers who might require delivery services, such as electronics or appliance stores.
-(Scenario 1-5) Exodus advertises in the trade magazine "Western Interiors", which is read by furniture retailers and interior decorators throughout 12 western states. Which of the following best describes this type of promotion?

Definitions:

Self-Correcting Mechanism

In economics, a self-correcting mechanism refers to the natural adjustment of markets in response to imbalances, restoring them to equilibrium without outside intervention.

De Facto Dollar Standard

An international financial system in which the U.S. dollar is used as the primary reserve currency by other countries, even though it may not be officially designated.

Monetary Policy

Control of the rate of monetary growth by the Board of Governors of the Federal Reserve.

Fixed Exchange Rates

are government-set exchange rates where a currency is pegged at a certain value against another currency, basket of currencies, or another measure of value.