Scenario 6-1 a Group That Calls Itself Adbusters Has a Site on Site

question 1

Multiple Choice

Scenario 6-1
A group that calls itself Adbusters has a site on the World Wide Web. The site contains many pages that address issues of consumption and culture, media practices and corporate responsibilities. For example, "the momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when one-sixth of the world's population consumes without any real restraint?"
Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative. (http://www.adbusters.org/home/)
-(Scenario 6-1) Some of the statements made by Adbusters echo the words of advertising historian Stephen Fox when he wrote, "One may build a compelling case that American culture is--beyond redemption--money-mad, hedonistic, superficial and rushing needlessly down a track called Progress." Fox concluded that

• A) advertising must be held accountable for its transgressions.
• B) all cultures are as consumption oriented as America.
• C) terms like money-mad, hedonistic, and superficial were used to describe America before the dawn of national advertising.
• D) advertisers are hidden persuaders who serve a malevolent purpose.

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