Scenario 1-6 Gillette M3Power-A MACH3 Razor Innovation-Is a Groundbreaking, Powered Wet Shaving

question 39

Multiple Choice

Scenario 1-6
Gillette M3Power-a MACH3 razor innovation-is a groundbreaking, powered wet shaving system for men that delivers a totally new shaving experience resulting in Gillette's best shave ever. M3Power builds on the heritage of MACH3 and combines Gillette's latest and best razor and blade technologies. M3Power outperforms all other blades and razors in closeness, comfort and safety during and after the shave. Gillette M3Power features other innovations beyond power: new blades featuring PowerGlide™-an enhanced blade coating for incredible glide and maximum comfort, a moisturizing Indicator Lubrastrip™ and a technologically-advanced handle (www.Gillette.com) . Recently, Gillette Co. direct-mailed users of competing male products, throughout the United States, a free MACH3Power razor with blades and a coupon offer. In addition, a series of coordinated advertisements to male consumers were developed to increase awareness of this product. Gillette said that its goal was to have a market awareness rate of 70% within four months.
-(Scenario 1-6) The series of coordinated advertisements and promotional tools to male consumers for Gillette's Mach3Power razor is best described as

• A) an advertisement.
• B) Integrated Marketing Communication
• C) a mass-mediated communication.
• D) accommodation and negotiation.

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Definitions:

Total Sales

The aggregate revenue generated from the sale of goods or services by a company within a specific period.

Collections

The process of pursuing payments of debts owed by individuals or businesses, often conducted by creditors or assigned collection agencies.

Patent Amortization

The gradual expensing of the cost of a patent over its useful life, reflecting the consumption of its economic benefits over time.

Accounts Receivable

Money owed by customers to a company for products or services that have been delivered or used but not yet paid for.