Which of the Following Is True of Organizations Whose Audiences

question 63

Multiple Choice

Which of the following is true of organizations whose audiences are primarily non-consumer business and government audiences?

• A) They only use personal selling to further their business goals
• B) Few rely on public relations to maintain their brand images
• C) Many engage in IMC and use the full variety of IMC tools
• D) They rely primarily on business journals written for their industries

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Definitions:

Return on Assets

A financial ratio that measures the efficiency of a company's use of its assets in generating profit.

Net Income

The net profit of a company calculated by deducting expenses and taxes from its total income.

Balance Sheet

A document that outlines a firm's assets, liabilities, and the equity held by shareholders, as of a certain date.

Stockholders' Equity

The portion of a company's capital that belongs to the shareholders, calculated as total assets minus total liabilities.