Scenario 2-3 ABC Television Network Notified the Miss America Organization That It

question 19

Multiple Choice

Scenario 2-3
ABC television network notified the Miss America Organization that it would not pick up the show for broadcast in 2005, leaving the pageant without a major broadcast outlet for the first time in 50 years. The news cannot have come as a shock to the Miss America Organization. A little more than a decade ago, the competition that started as an Atlantic City publicity stunt had grown to about 27 million viewers; in 2004, it drew a record-low 9.8 million, with the median age of the Miss America audience at 51. ABC paid $5.6 million for broadcast rights to the pageant in 2003. ABC, which took over the pageant after 30-year sponsor NBC bowed out, was not doing Miss America any favors airing it on Saturdays -- a low-viewership night. ("No More Miss America Pageantry for ABC," Washington Post.com, Lisa de Moraes,
October 21, 2004)
-(Scenario 2-3) One of the problems the Miss America Pageant has encountered has been an indifference or sometimes negative response to beauty pageants in general. Many viewers are critical of the swimsuit contest, which awards points for physical characteristics. The pageant feels the competition is integral to the overall program and wants to educate the public about why the swimsuit competition is included and how it contributes to a well-rounded program. To achieve its goals in this area, the pageant might employ the services of:

• A) a public relations specialist.
• B) in-house agency.
• C) media-buying service.
• D) media departments at their full-service agency.

Recognize the importance of security measures and regulations such as HIPAA in managing patient information.

Acknowledge the potential risks and disadvantages associated with computerized accounting systems.

Identify mechanisms for financial estimation and control, including professional discounts and cost estimation sheets.

Understand the advantages of the double-entry bookkeeping system over the single-entry system.

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Definitions:

Concise

Expressing or conveying information in a clear and brief manner, without unnecessary details.

Status

The relative position or standing of things or especially persons in a society.

Flexibility

The quality of being adaptable or willing to adjust to new conditions or circumstances.

Experience

The knowledge or skill acquired by a period of practical involvement in an activity.