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Scenario 2-5 Thomas Motors Is an Independent Auto Dealer in a Metropolitan

question 67

Multiple Choice

Scenario 2-5
Thomas Motors is an independent auto dealer in a metropolitan market dominated by a number of national franchise dealerships including General Motors, Ford, Daimler/Chrysler, and foreign imports Honda, Toyota and more. In order to maintain their share of market, Thomas must do significant advertising in a number of different media. They carry several different popular makes of automobiles, both foreign and domestic, and maintain a high level of inventory on their lot at all times.
-(Scenario 2-5) The marketing director at Thomas has decided that the firm needs a creative slogan or theme to be used consistently in advertising to help position the firm in the minds of local consumers. Which of the following types of advertising agencies would likely be the best choice to accomplish this specific goal?

Definitions:

Storage Rule

Refers to the guidelines or policies that dictate how data should be organized, managed, and retained in a computing environment.

Pollution Index

An indicator that measures the degree of environmental contamination or the concentration of pollutants in the air, water, or soil.

Linked List

A data structure consisting of nodes that together represent a sequence. Each node contains data and a reference to the next node in the sequence.

Instance Variable

An instance variable is a variable defined in a class for which each object of the class has a separate copy, representing the object's state.