When the Campbell Soup Company Introduced Its Line of Low-Fat

question 36

Multiple Choice

When the Campbell Soup Company introduced its line of low-fat soups with a national advertising campaign, it was an attempt to gain power in the distribution channel. Which one of the following was Campbell's not trying to accomplish with this effort?

• A) Increasing distribution at the wholesale level
• B) Forcing retailers into stocking the brand
• C) Reducing demand for other more traditional Campbell's brands, like the Red & White label
• D) Encouraging consumers to prefer the brand when shopping

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