Scenario 3-4 Interactive TV Will Let the TV Viewer Interact with the with the Show

question 38

Multiple Choice

Scenario 3-4
Interactive TV will let the TV viewer interact with the show they are watching. Imagine that you are watching a show on gardening and would like more information about the planting techniques being discussed. You could hit a button on the remote and up pops a page of more information. But interactive TV isn't limited to just reading pages of text. In fact, that might be a very limited aspect of it. After all who wants to read a lot while the show is on?
An important possibility emphasizes the direct interaction of the viewer. For example, take a political show where they are discussing an upcoming election. They could run a viewer poll in real-time. The TV viewer can select their favorite candidate, and the results of all the viewers are shown in real-time as they participate.
With the Internet being as popular as it is, it's a good bet that interactive TV will use the Internet in some way; however, it's important to note that interactive TV is not just another website. We see it as a source of information that is tightly linked with the show it relates to. In fact, treating it as just another website would likely dissolve the interactive nature of the programming. If a viewer starts surfing the Web, they've stopped watching the show. The interactive content should add to the show, and not get in the way. (Wisconsin Public Television INteractive TV Project http://itv.wpt.org/about/)
-(Scenario 3-4) In the future, advertisers will have to adapt to the fact that

• A) issues of power in the distribution channel will be meaningless.
• B) advertising will no longer match the definition of advertising offered by the book.
• C) more money is being allocated to advertising than branding.
• D) consumers will continue to gain power to co-create brands

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Definitions:

Nonaddictive Substitute

A nonaddictive substitute refers to a compound or method used to replace addictive substances or behaviors with safer, non-addictive alternatives for treatment or harm reduction.

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The underlying genetic make-up that contributes to the physical and behavioral traits of an organism.

Environmental Factors

Various external elements that can influence the development, behavior, and survival of organisms, including climate, geography, pollution, and human activities.

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A chronic disease characterized by uncontrolled drinking and preoccupation with alcohol, often leading to brain changes and long-term health problems.