Stephen Fox, Chronicler of Advertising History, Maintains That

question 3

Multiple Choice

Stephen Fox, chronicler of advertising history, maintains that

• A) advertising didn't cause America's consumption culture; it's just a very visible manifestation of that culture.
• B) America's rush to progress and advertising emerged at the same time, so it's impossible to prove that advertising caused it.
• C) in portraying brands as symbols of success, advertising creates wants and aspirations that are artificial and selfish
• D) advertising created America's consumer culture, and for that, it should be praised.

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Definitions:

Psychological Dependence

The strong desire to repeat the use of a drug for emotional reasons, such as a feeling of well-being and reduction of stress.

Drug Addiction

A chronic disease characterized by compulsive, or uncontrollable, drug seeking and use despite harmful consequences and changes in the brain, which can be long-lasting.

Depressants

Psychoactive drugs that slow down mental and physical activity.

Activation-Synthesis Theory

Theory that dreaming occurs when the cerebral cortex synthesizes neural signals generated from activity in the lower part of the brain and that dreams result from the brain’s attempts to find logic in random brain activity that occurs during sleep.