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Over the years, advertisements have often used the theme of modernity. List two eras characterized by the use of this theme. Briefly describe societal trends that made the use of this theme effective during each era.
Action Potentials
Electrical impulses that are the means of communication and signal transmission within the nervous system, particularly among neurons.
Excitatory Postsynaptic
Pertaining to the process in which a neurotransmitter increases the likelihood of an action potential firing in the postsynaptic neuron.
Electric Potential
The amount of electric potential energy per unit charge at a point in a field, representing the force that would be exerted on a positive test charge placed at that point.
Neuron
A nerve cell that is the basic building block of the nervous system, responsible for transmitting information throughout the body via electrical and chemical signals.
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