Compare and Contrast What "Paid Search" and "Search Engine Optimization

question 56

Essay

Compare and contrast what "paid search" and "search engine optimization" refer to. Discuss the possibilities for each. Provide examples when possible to illustrate your answer.

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Definitions:

Peanut Butter

Peanut Butter is a food paste or spread made from ground dry roasted peanuts, often containing additional ingredients that modify the taste or texture.

Decrease in Demand

A reduction in the quantity of a good or service that consumers are willing and able to purchase at various prices.

Drought in Georgia

A prolonged period of deficient rainfall resulting in water shortage in the state of Georgia.

Substitute Goods

Products or services that can be used in place of each other, where an increase in the price of one leads to an increase in demand for the other.