Scenario 3-1 In the Early and Mid-1800s, Soaps Were Made from Animal

question 5

Multiple Choice

Scenario 3-1
In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process.
According to Procter & Gamble legend, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales--Ivory soap--with the slogans "It floats" and "99-44/100 percent pure." (Stephen Fox, The Mirror Makers, [New York: Random House, 1984], 24.)
-(Scenario 3-1) If an advertisement for Ivory soap was reflective of the style of ads of the period known as the "P.T. Barnum Era" it would

• A) use a black-and-white photograph to get attention.
• B) emphasize users of the product, instead of the product itself.
• C) reflect the social space of the product.
• D) be loaded with copy and exaggerations.