Scenario 7-3 Biba Is a French Magazine Whose Audience Comprises Mainly Women

question 48

Multiple Choice

Scenario 7-3
Biba is a French magazine whose audience comprises mainly women readers. In addition, it enjoys a fairly sizable international distribution. On occasion, the magazine runs advertisements from the French equivalent of the Department of Public Health. In one such ad, the visual consists of the corner of an earth-tone beach towel with sand around it. Lying on the towel is a pair of women's sunglasses, a book, a rock, and a condom in a foil wrapper. The headline reads in French, "Protection maximale."
-(Scenario 7-3) The advertisement described would be considered mildly offensive in one culture because, while condom use in general is considered acceptable within the culture, it's considered improper for the woman to provide the condom. This information has the best chance of being revealed through cross-cultural research into

• A) economic conditions.
• B) demographic characteristics.
• C) values.
• D) customs and rituals.

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Definitions:

Social Networking Websites

Online platforms that enable users to create public profiles and form connections with other users based on shared interests, activities, backgrounds, or real-life connections.

Behavioral Interview

A candidate is asked how he or she handled a particular problem in the past.

Past Problems

Issues or difficulties that were faced in the past.

Political Blunder

An insensitive act, also referred to as “putting your foot in your mouth”.