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Scenario 1-5
Exodus Moving is a small business that was created to serve local furniture stores' delivery needs in the Boulder Colorado area. They have specialized equipment that allows them to lift and transfer large and bulky pieces of furniture with less risk of damage than most traditional movers. Many of these furniture stores do not sell enough volume to keep their own trucks and drivers busy all of the time, so Exodus fills a real market need. As a result, most such stores are very interested in outsourcing delivery service needs. Exodus has attracted many customers from these stores by guaranteeing 48 hour delivery within a 50 mile radius of any of the stores they serve. Eventually, Exodus hopes to attract the business of other retailers who might require delivery services, such as electronics or appliance stores.
-(Scenario 1-5) Exodus Moving's advertising is designed to convince managers of local furniture stores that they should consider outsourcing their delivery needs instead of using their own in-house trucks and drivers. Which of the following best describes the types of advertising that Exodus is using based on functional goals?
Point
A distinct detail, fact, or piece of information relevant to a discussion or analysis.
Material Misrepresentation
A false statement or omission of a fact that significantly impacts another party's decision-making in a contract or legal agreement.
Justifiable Reliance
A principle in contract law requiring that a party's reliance on another's representation or promise must be reasonable and justified for it to be legally actionable.
Competent Parties
Individuals or entities that are legally capable of entering into a contract, meaning they have the mental capacity and legal authority to do so.
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