Scenario 3-4 Interactive TV Will Let the TV Viewer Interact with the with the Show

question 38

Multiple Choice

Scenario 3-4
Interactive TV will let the TV viewer interact with the show they are watching. Imagine that you are watching a show on gardening and would like more information about the planting techniques being discussed. You could hit a button on the remote and up pops a page of more information. But interactive TV isn't limited to just reading pages of text. In fact, that might be a very limited aspect of it. After all who wants to read a lot while the show is on?
An important possibility emphasizes the direct interaction of the viewer. For example, take a political show where they are discussing an upcoming election. They could run a viewer poll in real-time. The TV viewer can select their favorite candidate, and the results of all the viewers are shown in real-time as they participate.
With the Internet being as popular as it is, it's a good bet that interactive TV will use the Internet in some way; however, it's important to note that interactive TV is not just another website. We see it as a source of information that is tightly linked with the show it relates to. In fact, treating it as just another website would likely dissolve the interactive nature of the programming. If a viewer starts surfing the Web, they've stopped watching the show. The interactive content should add to the show, and not get in the way. (Wisconsin Public Television INteractive TV Project http://itv.wpt.org/about/)
-(Scenario 3-4) In the future, advertisers will have to adapt to the fact that

• A) issues of power in the distribution channel will be meaningless.
• B) advertising will no longer match the definition of advertising offered by the book.
• C) more money is being allocated to advertising than branding.
• D) consumers will continue to gain power to co-create brands

Analyze the effect of transactions on financial statement components.

Define cash equivalents and identify their placement in financial statements.

Account for receivables using the allowance method, including recognition, write-off, and recovery.

Recognize revenue allocation for bundled sales involving products and services.

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Definitions:

Office Supplies

Items like pens, paper, calculators, and computers that are used on a daily basis within an office setting.

Permanent/Temporary

Refers to accounts in accounting: permanent accounts are balance sheet accounts that carry over into the next accounting period, while temporary accounts are income statement accounts closed at the end of the accounting period.

Financial Statement

A written record that quantitatively describes the financial health of a company, including income statement, balance sheet, and cash flow statement among others.

Statement Of Cost Of Goods Manufactured

A financial report detailing the total production costs incurred by a company to produce goods over a specific period.