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Scenario 7-3
Biba is a French magazine whose audience comprises mainly women readers. In addition, it enjoys a fairly sizable international distribution. On occasion, the magazine runs advertisements from the French equivalent of the Department of Public Health. In one such ad, the visual consists of the corner of an earth-tone beach towel with sand around it. Lying on the towel is a pair of women's sunglasses, a book, a rock, and a condom in a foil wrapper. The headline reads in French, "Protection maximale."
-(Scenario 7-3) If a condom manufacturer was considering entering a different culture with its product, just about any research it performed would have the potential for enlightenment. However, if the company was specifically trying to determine if the underlying core beliefs of a culture precluded it from being able to sell a form of birth control, the company would be best advised to research the culture's
Short-Term Memories
Memory storage that holds small amounts of information for short periods of time, typically seconds to minutes.
Unrehearsed Memories
Memories that have not been intentionally recalled or practiced, often less vivid or reliable than rehearsed memories.
Acronym
a word formed from the initial letters of other words and pronounced as a word, such as "NASA" for National Aeronautics and Space Administration.
Mnemonic
A technique or strategy used to improve memory, often by making information easier to remember.
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