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In an ad for Xootr adult motorized scooter the picture compares it to a child's scooter and the tagline is "Joy for toy." This is an example of emotional, not functional benefit positioning.
Jesus Christ
A central figure in Christianity, regarded by Christians as the incarnate son of God and the savior of humanity.
Negotiate
The process of discussing to reach an agreement or compromise between parties with differing needs, views, or goals.
Schizophrenia
A psychological condition marked by altered cognition, feelings, speech, self-awareness, and conduct.
Positive Symptoms
Symptoms of psychological disorders characterized by the presence of unusual behaviors or feelings, such as hallucinations or delusions, as opposed to absence of normal behaviors.
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