Self Expressive Benefits Can Be the Basis for Effective Positioning

question 52

Multiple Choice

Self expressive benefits can be the basis for effective positioning. With this approach the purpose is

• A) to create distinctive images or personality traits for the brand and then invite the consumer into the brand's community
• B) on benefit, user and competitive positioning, rather than emotional differentiation.
• C) on making a product that doesn't compete directly with the competition.
• D) on identifying groups of customers that can be served in a specifically utilitarian way.

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