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Scenario 4-6 Madison State University Has a Reputation for Having a Powerful

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Scenario 4-6
Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend any of their matches. Long lines for seats have formed in the past with many fans leaving disappointed because they could not get a ticket. As a result, the school's administrators decided to institute a "priority seating" plan where fans would be given access to advance tickets based on the following schedule:
• "Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match (100 seats total)
• "Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100 seats total)
• "Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to any match (100 seats total)
• "Pinhead Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 4-6) With the "priority seating" plan, the bowling team is attempting to encourage bowling aficionados to come watch the team in action. This is an example of ____ segmentation.

Definitions:

Payday Loan

A short-term, high-interest loan that is typically due on the borrower's next payday.

Badly Selected

Refers to a poor choice or selection process that does not meet the criteria or goals effectively.

Locations

Refers to the geographical places where businesses or economic activities are situated, impacting accessibility, costs, and market reach.

Incentive

A factor, either monetary or non-monetary, that motivates individuals or entities to take a particular action.