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Scenario 1-2 Chug Enterprises Is Considering Entering the Already-Crowded Sports Drink Market

question 1

Multiple Choice

Scenario 1-2
Chug Enterprises is considering entering the already-crowded sports drink market with a line of products. The first brand will be advertised to teenagers as being the best-tasting sports drink on the market. The second brand will be advertised to adults as being the lowest calorie sports drink you can buy. The third brand will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure. Each brand will have separate, distinctive packaging. However, the drinks inside are actually identical to one another.
-(Scenario 1-2) What would be the least effective strategy Chug Enterprises could pursue in marketing its product to consumers?

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Partnership

A business arrangement that is legally recognized, involving two or more partners who jointly manage the business and divide its profits.

Criminal Act

An action in violation of the laws of a jurisdiction constituting a crime, with the intention of harm or with recklessness as to its effects.

Negligently Runs

Acting with a lack of due care or disregard for the safety of others, potentially causing harm or damage through one's actions or inactions.

Lawn Care Services

Businesses that provide maintenance and treatment of lawns, including mowing, fertilization, and weed control.