Advertising Cannot Affect an Internal Search

question 31

True/False

Advertising cannot affect an internal search. However, it can be a very effective tool once a consumer begins an external search.

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Definitions:

Playing Sports

Engaging in physical activities governed by a set of rules or customs and often engaged in competitively.

Social-Facilitation

The tendency for people to perform differently when in the presence of others than when alone, often improving on simple or well-learned tasks.

Spectator

An observer who watches or attends an event or activity without taking part in it.

Law-Of-Numbers

A principle suggesting that larger numbers of trials or samples lead to more stable and accurate averages and outcomes.