Related to How a Consumer's Culture Shapes His or Her

question 47

Multiple Choice

Related to how a consumer's culture shapes his or her tastes and preferences is the concept of Cultural Capital, which is

• A) financial investment in creating a brand meaning of clear social significance
• B) a particular pattern of consumption that depends on fiscal stability
• C) the value that a culture places on certain consumption practices and objects, for example owning a snowboard or a Porsche or flying first class all have cultural capital among certain groups like hipsters or wine snobs
• D) the financial value of cultural icons like the Geico Gecko

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Definitions:

Precipitation

Any form of water, such as rain, snow, sleet, or hail, that falls from the atmosphere to the Earth's surface.

Taiga

A biome characterized by coniferous forests, spanning across northern regions, and having cold temperatures and moderate precipitation.

Mediterranean Region

A geographical area surrounding the Mediterranean Sea, characterized by a climate with hot, dry summers and cool, wet winters, and noted for its unique flora and fauna.

Climates

The long-term patterns and averages of temperature, humidity, atmospheric pressure, wind, precipitation, and other meteorological elements in a particular region.