Family Is Cited as Being Important in the Consumer Behavior

question 48

Essay

Family is cited as being important in the consumer behavior mix. List some of the important types of primary families discussed in the book and how family influence and an intergenerational effect can influence purchase behavior.

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Definitions:

Contributory Negligence

A legal doctrine that reduces the amount of damages a plaintiff can recover in a negligence-based claim, based upon the degree to which the plaintiff's own negligence contributed to the injury.

Assumed Risk

A principle that a person may voluntarily undertake or accept a risk inherent to an activity, thus absolving others from liability for any injury resulting from that risk.

Last Clear Chance

is a doctrine in tort law that allows a plaintiff to recover damages despite proof of contributory negligence if the defendant had the last opportunity to avoid the accident.

Intervening Cause

A legal term for an event that occurs after a party's initial act of negligence and contributes to a harmful event without breaking the causal link between the negligent act and the harm.