Scenario 10-2 Folio in an E-Technology Company. as E-Businesses Move to the to the Web

question 65

Multiple Choice

Scenario 10-2
Folio in an e-technology company. As e-businesses move to the Web, their technology platform allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information, regardless of where it resides - all from their Web browser. So, Folio can share content across connected servers with partners, suppliers, customers and employees to form an e-business Content Network. And it all happens in real time.
-(Scenario 10-2) Folio is considering imitating a direct marketing tactic employed by Time, Inc. Time publishes magazines like Sunset, This Old House, and Southern Living. At the website for these magazines, called the Virtual Garden, visitors provide tips on gardening and comments on articles selected from the magazines. This allows Time to enhance the mailing list data collected at the site with

• A) demographic data.
• B) geodemographic data.
• C) psychographic data.
• D) behavioral data.

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Definitions:

Classical

Pertaining to the first significant period of an area of study, often reflecting foundational theories or principles, such as in classical economics or classical physics.

Managerial Strategy

A set of choices and actions that managers formulate and implement to achieve organizational goals and objectives.

Organization's Culture

The shared values, beliefs, and practices that define the social and psychological environment of a business organization.

High-involvement Organization

An organizational model that encourages employee participation in decision-making and business operations to improve performance and satisfaction.