As Marketing Manager for a Large Company That Publishes Magazines

question 27

Multiple Choice

As marketing manager for a large company that publishes magazines, you have been put in charge of positioning a new magazine for "woopies," or well-off older people. You research the market and make a recommendation to segment on the basis of some VALS information that you collected. You are about to use

• A) usage pattern segmentation.
• B) demographic segmentation.
• C) geodemographic segmentation.
• D) psychographic segmentation.

Analyze the relationship between disjunctive and hypothetical propositions.

Evaluate arguments involving hypothetical propositions for logical consistency.

Understand the roles of the converse, contrapositive, and equivalent propositions.

Identify strategies for determining the truth values of complex logical propositions.

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Definitions:

Nondurables

Goods with a short life span and typically consumed in a short period after purchase, such as food, beverages, and paper products.

Services

Activities, benefits, or satisfactions that are offered for sale that are essentially intangible and do not result in the ownership of anything.

Murray Weidenbaum

An American economist known for his contributions to public policy, environmental economics, and as a key economic advisor during the Reagan administration.

Thorstein Veblen

A prominent American economist and sociologist known for his theories on the social implications of economic behaviors, particularly conspicuous consumption and leisure class.