An Advertiser Considers Using Transit Advertising as an Advertising Vehicle

question 62

Multiple Choice

An advertiser considers using transit advertising as an advertising vehicle. This particular vehicle works most effectively when the advertiser:

• A) is trying to create or build brand awareness
• B) is trying to create of build brand preference
• C) needs a limited number of exposures to members of the target market
• D) has a message that is having trouble breaking through the clutter in other media

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Definitions:

Potassium Ions

Positively charged ions (K+) that are vital for various physiological processes, including nerve signal transmission and muscle contraction.

Myelin Sheaths

Insulating layers of fatty material that surround the axons of many neurons, enhancing the speed at which electrical impulses are conducted.

Synaptic Connections

The points at which neurons (nerve cells) connect and communicate with each other through neurotransmitters.

Dendrites

Branch-like extensions of neurons that receive signals from other neurons and conduct them toward the cell body.