Scenario 9-1 The Hottest Sites on the World Wide Web Can Attract

question 35

Multiple Choice

Scenario 9-1
The hottest sites on the World Wide Web can attract thousands of visitors. In one month alone, online dating service eHarmony had 3.2 million unique visitors and was the fifth most-visited online dating site. Consumer spending on online personals was $235.3 million in the first half of 2004, up from $214.3 million in the first half of 2003, according to the Online Publishers Association and comScore Networks. ("Friendster, eHarmony in matchmaking deal," Reuters, MSNBCOnline, November 30, 2004)
-(Scenario 9-1) Because eHarmony advertises heavily on television about the benefits of their service, and each ad sends consumers to their website

• A) consumers who actually go to the website are already interested in what eHarmony has to offer and eHarmony is engaging in permission marketing
• B) it is likely that eHarmony will have a problem being considered to be Spam
• C) eHarmony is not really making advertising use of the Internet
• D) eHarmony is engaging in "paid search"

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Definitions:

Offeror Dies

In contract law, this refers to the scenario where the individual making an offer (offeror) passes away before the offer is accepted, potentially affecting the validity of the offer.

Offer Terminates

Offer terminates refers to the point at which a proposal for a contract or agreement is withdrawn or becomes invalid, ending the possibility of acceptance.

Offeree's Death

In contract law, the death of the offeree terminates an offer, preventing acceptance of the offer thereafter.

Offeree

The person or entity to whom an offer is made, particularly in contract law.