Internet Advertising Has Emerged as a Media Option of Great

question 72

True/False

Internet advertising has emerged as a media option of great opportunity for advertisers because of its superior target market selectivity, detailed and full-color graphics capability, ability to deliver customized messages and ability to engage in two-way information exchanges with consumers, among other reasons.

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Definitions:

Enthymeme

A syllogism in which a premise is not explicitly stated, leaving it to be understood by the listener or reader.

Missing Premise

An implicit assumption or statement that is necessary for an argument's conclusion but is not explicitly stated.

Syllogism Form

A form of deductive reasoning where a conclusion is derived from two premises, typically structured in a three-line argument.

Enthymeme

A rhetorical argument that contains an implied premise or conclusion which is not expressly stated.