A Business Is Considering Using a Direct Mail Piece to Reach

question 58

Multiple Choice

A business is considering using a direct mail piece to reach potential customers. Management of the company should realize that two of the negatives of doing so are a high cost per contact and

• A) bad mail addresses
• B) a limited number of creative options.
• C) a limited ability to test executions.
• D) an inability to track results.

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Definitions:

Flooding

An exposure therapy technique used in psychology to treat phobias and anxiety by exposing the patient to their fear at full intensity.

Social Skills Training

A behavioral therapy that teaches individuals the skills needed for effective social interactions and communication.

Social Skills Training

A behavioral therapy used to improve interpersonal skills through practice and instruction in areas such as communication, assertiveness, and empathy.

Exposure

A therapeutic technique used to treat anxiety disorders by exposing the patient to the feared object or context without any danger, in order to overcome their anxiety.