The One Characteristic That Makes Direct Marketing Different from Marketing

question 40

Multiple Choice

The one characteristic that makes direct marketing different from marketing in general is that

• A) the success of direct marketing is ultimately determined by consumer response.
• B) direct marketing relies on audience segmentation.
• C) direct marketing typically has a lower cost per contact.
• D) direct marketing has an emphasis on developing a database.

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Definitions:

Headings

Titles or labels used in documents or written material to separate sections or categories.

Bank Statement

A summarized documentation provided by a bank listing all transactions that have occurred in a given account within a specific period, including deposits, withdrawals, and balances.

Accounting Records

Documentation and books that systematically record all financial transactions of an entity, providing a basis for financial reporting.

Bank Errors

Mistakes made by a bank in the accounting records or transactions related to a customer's account.