Physiological Measures Suffer from Some Drawbacks

question 12

Multiple Choice

Physiological measures suffer from some drawbacks. Which of the following is one of these?

• A) While we may be able to detect a physiological response to and advertisement, there is no way to determine whether the response is to the ad or the brand, or which part of the advertisement was responsible for the response.
• B) Due to the artificial laboratory aspects of the test they lack reliability.
• C) They can only be used to understand television advertising.
• D) Only negative reactions, not positive reactions can be captured.

---

Definitions:

Profit Making

The activity of earning more money than what is spent on producing or buying goods or services, resulting in financial gain.

Industrial Revolution

A period of major industrialization that took place during the late 1700s and early 1800s, leading to significant changes in agriculture, manufacturing, mining, transportation, and technology, which had a profound effect on the socioeconomic and cultural conditions of the times.

Private Enterprise System

A system where private individuals or groups own and operate businesses with minimal government intervention, emphasizing profit and free market principles.

Invisible Hand

A term introduced by Adam Smith to describe the self-regulating nature of the marketplace that guides individuals to unintentionally benefit society through their personal gain.