A(n)______________ Identifies Trends in the Industry, Technological Advances in Product

question 13

Multiple Choice

A(n) ______________ identifies trends in the industry, technological advances in product categories, economic conditions that may be affecting the firm's customers, competitors' activities and choice criteria being emphasized by buyers.

• A) external situation analysis
• B) internal situation analysis
• C) performance evaluation
• D) sales force audit

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Definitions:

Warrant

A financial security that gives the holder the right to purchase the issuer's stock at a specified price before a specified expiry date.

Call Option

A financial contract that gives the holder the right, but not the obligation, to buy an asset at a specified price within a specified time period.

Put Option

A financial contract giving the holder the right, but not the obligation, to sell a specified amount of an underlying asset at a predetermined price within a set time period.

Fixed Price

A set price for a product or service that does not change under normal conditions.