A Business Interviews Customers to Determine Their Wants and Needs

question 11

Multiple Choice

A business interviews customers to determine their wants and needs. This company is in the process of developing

• A) a geodemographic data source.
• B) an external list.
• C) a marketing database.
• D) a single-source tracking study.

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Definitions:

Exercise Program

A structured regime of physical activities designed to improve health and fitness.

Male-To-Female Relations

Interactions and relationships between male and female individuals, influenced by social, cultural, and personal factors.

Mortality Rates

The frequency of deaths in a particular population, quantified typically per thousand individuals per year.

Nutrient

Substances that provide nourishment essential for the growth and maintenance of life.