Which of the Following Is Commonly Considered an Objective of Corporate

question 71

Multiple Choice

Which of the following is commonly considered an objective of corporate advertising?

• A) to build the image of the firm among customers and shareholders
• B) to boost employee morale
• C) to communicate an organization's views on social issues
• D) all of these are objectives of corporate advertising

---

Definitions:

Terror Management Theory

A psychological perspective asserting that the fear of death influences human behavior and cultural attitudes.

Aggression

A range of behaviors that can result in both physical and psychological harm to oneself, others, or objects in the environment.

Phobias

Persistent, irrational fears of specific objects, activities, or situations that lead to a compelling desire to avoid the dreaded subject or situation.

Beliefs

Refer to convictions or acceptances that something is true or exists, often without definitive evidence.