Firms Can Use an RFM Analysis to Isolate Their Best

question 10

Multiple Choice

Firms can use an RFM analysis to isolate their best customers. RFM stands for

• A) returns, frequency, momentum.
• B) records, formats, mailings.
• C) recency, freedom, mailings.
• D) recency, frequency, monetary.

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Definitions:

Absolute Right

A legal right that is complete and not contingent upon external conditions or restrictions.

Sublet

The act of leasing out a rented property by the original tenant to a third party.

Liable

Legally responsible or obligated to make amends for actions, damages, or debts.

Possession

The state or fact of having ownership or control of something, often referring to tangible property.