Scenario 5-4 an American Automobile Company Sees That the Market Share of Share

question 63

Multiple Choice

Scenario 5-4
An American automobile company sees that the market share of one model has steadily declined. It seems that every percentage point drop is matched by a corresponding percentage point rise in the Japanese-made competition. In an effort to regain market share, the automobile company decides to promote its American-made heritage. In fact, every part of its car is manufactured in the United States. The advertising agency for the company comes up with the slogan "Right here. Right now. Your all-American car." The advertising it creates is image oriented, and hopes to produce a delayed response.
-(Scenario 5-4) Which of the following is not a functional benefit of the car?

• A) You won't have to wait for delivery of special-order models because they don't have to be shipped overseas.
• B) You have the pride of knowing that you own a car made with American know-how.
• C) You will never have to wait for replacement parts because the factory is closer.
• D) Buying American goods helps our own economy.

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Definitions:

Column Chart

A graphical representation of data using vertical bars to compare different categories or values across a single axis.

Trendlines

Graphical representations that display the trend or direction of data in charts, often used in statistical or financial analysis.

3D Effect

A visual effect that gives the illusion of depth and three-dimensionality to two-dimensional graphics.

Bevel

A sloped edge on objects, typically used in design and manufacturing to soften the edge of objects or create a decorative pattern.