Scenario 10-2 Folio in an E-Technology Company. as E-Businesses Move to the to the Web

question 42

Multiple Choice

Scenario 10-2
Folio in an e-technology company. As e-businesses move to the Web, their technology platform allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information, regardless of where it resides - all from their Web browser. So, Folio can share content across connected servers with partners, suppliers, customers and employees to form an e-business Content Network. And it all happens in real time.
-(Scenario 10-2) A magazine publisher collects data at its website about readers of one of its health and fitness magazines. The publisher uses direct mail to try to get these readers to subscribe to another of its publications regarding nutrition. This practice is known as

• A) reader-response coordination.
• B) cross-selling.
• C) the shotgun approach.
• D) vector marketing.

---

Definitions:

Superego

The aspect of personality that acts as a moral center, guiding behavior with internalized ideals, values, and standards for right and wrong.

Dream Analysis

The process of interpreting the hidden meaning of dreams to understand unconscious desires.

Free Association

A psychoanalytic technique where the patient speaks freely about thoughts, wishes, or dreams, revealing unconscious processes.

Repressed Memories

Memories that have been unconsciously blocked due to being associated with high levels of stress or trauma.