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Discuss the need satisfaction presentation method. Identify and explain the three different buyer's need-states considered in this approach.
Incentive Pay
Financial reward given to employees beyond their regular salary, often based on performance criteria, to motivate and encourage higher productivity.
Downside Risk
The potential for loss or negative outcome in an investment or business situation.
Upside Potential
The potential for an investment, company, or project to increase in value or profitability.
Aggregation
The process of combining multiple data sets or information to produce summaries or insights for analysis.
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