Scenario 11-1 When One Runs a World Wide Web Word Search of Search

question 19

Multiple Choice

Scenario 11-1
When one runs a World Wide Web word search of the term sales promotion, the result is more than 700,000 matches. The list of links is as diverse as it is extensive. A click of a mouse button can bring you to the home page of a wide variety of full-service Sales Promotion Agencies providing strategic promotion planning and promotion development/implementation with emphasis on retail grocery products.
-(Scenario 11-1) One of the tie-in packages offered by Co-op Promotions gives companies the opportunity to place a sample or a coupon inside 2 million Hamilton Beach/Proctor Silex toaster and toaster oven packages. Which of the following should not be considered a downside to a couponing program like this?

• A) There is no way to prevent current users from redeeming coupons for products they would buy anyway.
• B) Fraud and misredemption are chronic, costly problems.
• C) It does not allow a company to give price-sensitive customers a discount while selling the product at full price to other customers.
• D) The timing of redemption is difficult to control.