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Scenario 12-2
Hollywood Inc. is a new promotions company formed by three ex-ad agency execs who had illustrious careers in large multi-service agencies. Over their years in account management and creative roles they developed close ties with a number of Hollywood movers and shakers. Consequently they think they are poised to facilitate advertisers' increasing need for branded entertainment. Unfortunately their "old school" ways of thinking about branding, forged in traditional media, sometimes work against their new business venture.
-(Scenario 12-2) In characterizing their new venture, Hollywood, Inc. as a provider of "brandertainment" they are telling prospective clients that their business is
The Amistad
A historical event in 1839 involving a successful revolt by enslaved Africans on the Spanish schooner La Amistad.
Historical Significance
The importance of an event, person, or place based on its impact on history.
Fugitive Slaves
Enslaved individuals who escaped from their enslavers in pursuit of freedom, often facing severe repercussions or the risk of recapture under laws like the Fugitive Slave Act.
Forbidden
Refers to something that is prohibited by law, rules, or by social or cultural norms.
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