The Story of How Prilosec OTC Successfully Used Sponsorship of Bunco

question 49

Multiple Choice

The story of how Prilosec OTC successfully used sponsorship of Bunco gaming, in particular the Bunco World Championship illustrates what principle of the ideal branding-through-sponsorship scenario?

• A) connect with your consumer in a fun and meaningful way
• B) take advantage of excellent overlaps between your customer and your brand's benefit
• C) leverage the unique connection between consumer and brand to build loyalty and favorable word of mouth
• D) all of these are characteristics of the ideal branding-through-sponsorship scenario

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Definitions:

Market Price

The current cost at which you can buy or sell an asset or service.

Bushels

A bushel is a unit of volume that is used in the United States for measuring quantities of agricultural produce, such as grains or fruits.

Perfect Hedge

A hedging strategy that completely eliminates the risk associated with a particular position or portfolio.

Interest Rates

The fee, shown as a percentage of the principal amount, that a lender requires from a borrower for the utilization of resources.