Which of the Following Best Describes the Typical Effect of Event

question 43

Multiple Choice

Which of the following best describes the typical effect of event sponsorship as an advertising medium?

• A) it is useful in creating primary demand for a product category
• B) it is a base for synergies with brand advertising, sales promotion and public relations elements of IMC.
• C) It is often best used as a stand alone element of promotion
• D) it is useful for creating brand awareness

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Definitions:

Authorities

Individuals or organizations that possess a specific power or control in a particular context, often within a hierarchy.

Previous Job

The last position of employment held by an individual before moving to their current role or seeking a new one.

Difficult Employee

An employee who presents challenges to management due to their attitude, behavior, or work habits.

Dislikes

Refers to feelings of disapproval or aversion towards someone or something.