Which of the Following Is NOT a Perspective on Measuring

question 10

Multiple Choice

Which of the following is NOT a perspective on measuring the effectiveness of public relations and corporate advertising given in the text?

• A) Evaluate the effect on sales of the specific strategic business units running the public relations.
• B) Merely count the number of media exposures created by the PR program.
• C) Save the expense of the measurement process and just have faith that these are important and useful forms of promotion and they are doing their behind-the-scenes job.
• D) Measuring the effects of public relations and corporate advertising shouldn't even be tried.

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Definitions:

Aldaric Acid

A type of sugar acid derived from aldoses by oxidation of both the aldehyde group and the primary alcohol group to carboxylic acids.

Optically Active

Describes a substance that can rotate the plane of polarized light, indicating chiral molecules.

Nitric Acid

A highly corrosive and toxic strong acid, used in the production of fertilizers, explosives, and in many organic syntheses.

Haworth Structure

A way of depicting cyclic sugars in a planar ring form, useful in illustrating the stereochemistry of the molecule.