Scenario 12-3 You Are a Media Planner at a Small but Nevertheless

question 13

Multiple Choice

Scenario 12-3
You are a media planner at a small but nevertheless full service advertising agency. Since it's Friday, you decide to take a long lunch, returning to the office around 2:00 P.M. When you get back to your desk, there's a stack of messages waiting for you. You must answer them all before you can go home for the weekend.
-(Scenario 12-3) The account executive approves your suggestions of a 10K heart health race sponsorship for promoting the Acme brand women's angina medication, and asks whether you can "enrich" the idea by presenting some related ideas that will leverage the event to support the brand even further. You email back and offer some ideas. Among those ideas is (are) ____.

• A) Creating a limited edition tee shirt specially designed by a local artist that will incorporate the race name and the Acme brand name. The client management team who will attend in support of the race will personally give a tee to each woman who runs.
• B) Brand placement in a video game currently under development
• C) All of these statements are leveraging ideas
• D) A series of kinetic billboards designed to highlight Acme's sponsorship of the race and be posted for two months in advance of race day that also sends interested consumers to the Acme website.

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Definitions:

Organizational Socialization

The process by which new employees acquire the necessary knowledge, behaviors, and skills to become effective members of an organization.

Change and Acquisition

Processes or actions involved in making organizational changes or acquiring assets or companies to foster growth.

Master Demands

The ability to effectively prioritize and manage various obligations and pressures in one’s life or work.

Triangulation

A research method that involves using multiple data sources, methods, or theories to enhance the credibility and validity of the findings.