Waste Management Ran an Advertisement That Told the Story of How

question 18

Multiple Choice

Waste Management ran an advertisement that told the story of how it managed some of the waste it collected. The headline was "We've been known to send some people's garbage right back to their house." The copy explained that Waste Management collects clean burning methane gas from one of its landfills. The gas is used to fuel the turbines that run power generators that provide electricity for homes. This is an example of

• A) corporate image advertising.
• B) product advertising.
• C) public relations.
• D) cause-related advertising.

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Definitions:

Cognitive Therapy

A type of psychotherapy aimed at changing negative patterns of thinking, to alter unwanted behavior patterns and treat mood disorders.

Faulty Cognitions

Erroneous or distorted thinking patterns that can lead to maladaptive behavior and emotional responses.

Beck

Refers to Aaron T. Beck, a psychiatrist known for developing cognitive therapy, a foundational element in cognitive behavioral therapy.

Accurate Judgments

The ability to make assessments or decisions that closely reflect the true state of affairs or are correct based on evidence and reasoning.