Scenario 13-5 General Dynamics Produces Jet Fighters, Submarines, and Other High Tech

question 50

Multiple Choice

Scenario 13-5
General Dynamics produces jet fighters, submarines, and other high tech defense equipment for the United States government, as well as for a handful of foreign governments that are approved to purchase such weapons. General Dynamics has several communications challenges. The firm must make its presence known to decision makers in the military and in government. It must also engender support from the public in a way that causes voters to contact their legislators to support funding for programs that require products manufactured by General Dynamics.
-(Scenario 13-5) Most voters do not know what firms produce jet fighters for the U.S. Air Force and Navy. General Dynamic thinks that some level of awareness of this is important so that Congressional support for the firm's operations remains high. Which of the following objectives of public relations should General Dynamics be focusing on to achieve this communication objective?

• A) promoting a product or service
• B) preparing internal communications
• C) counteracting negative publicity
• D) lobbying

---

Definitions:

Collusive Behavior

An agreement among firms in a market to set prices or output levels to avoid competition, often considered illegal.

Marginal Cost

The money spent on producing another unit of a product or service.

Cartel

A coalition of suppliers or manufacturers aimed at preserving elevated price levels and reducing competitive pressures.

Marginal Cost

The upsurge in total expenditure associated with the fabrication of one further unit of a good or service.