The Relationship Between Marketing Research and Promotion Research Is That

question 6

Multiple Choice

The relationship between marketing research and promotion research is that

• A) marketing research is much more specific than promotion research.
• B) marketing research is not systematic but promotion research is.
• C) promotion research is related to all the marketing mix variables but marketing research focuses only on gathering and recording data.
• D) promotion research is a specialized form of marketing research.

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Definitions:

Extinction

In psychology, the process through which a conditioned response decreases in frequency and eventually disappears as a result of the withdrawal of reinforcement.

Contingency

The relationship between two events, one being contingent or a consequence of the other's occurrence.

Contiguity

The principle stating that events occurring close together in time or space are readily associated with each other.

Unconditioned Stimulus

In the process of classical conditioning, a stimulus instinctively and effortlessly elicits a reaction without the need for any previous learning.